The Importance of Positive Online Content

 In Blog

As the internet and Google grow ever more prevalent in our daily lives, the importance on an online image has never been greater. Today, businesses can live or die based upon their online reputation. With the ease of access everyone has to the internet with smartphones and laptops, negative content is easier to find than ever before and it can be the difference between a successful company and a company going under. At Guaranteed Removals we understand the importance of having positive online content and want to share why it is important and how to improve your online image.

People Will Look Up Your Company

Every day, more people search for companies online before they decide to be a patron. In a survey conducted in 2018, it was determined that 86% of consumers regularly read reviews for local businesses. That number jumps to 98% when looking solely at people between the ages of 18-34. This shows that the newest demographic of adults who have grown up in the internet age are the ones that research companies online the most. As more and more members of Generation Z become adults, these numbers will only increase. In addition, 84% of people trust online reviews as much as in-person recommendations. With so many people looking up your company online, having negative content being the first thing that people see is often the make or break moment for a sale. To us, the importance of a positive online image is everything. Unlike the news where things naturally fade away with time, the internet can keep stories relevant for years. If left unaddressed, negative content can be the catalyst for large problems down the line.

People Want More Than Just a Corporation

Especially with online content, people are looking to see more than just a corporate persona that is uncaring or uninterested in their customer base. Rather people are looking for companies to engage with them online. One of the best examples of this is Wendy’s twitter account which the company used to help increase profits by $64 million in a year. The Wendy’s twitter account has become famous for its quick wit and active engagement with customers and has become a gold standard in the social media marketing industry for how to use online platforms to benefit your company. At Guaranteed Removals, we emphasize that social media is one of the best ways to improve an online image, but it must be used correctly. A Sprout Social study showed that almost 60% of respondents found the most annoying action brands make on social media to be posting to much promotion and not enough customer interaction.

Have a Brand Personality

Having a brand personality on social media is important as it reflects your company and your values, however the most important part of a brand personality is that it is consistent. Just because Wendy’s twitter account presents a lighthearted joking personality, doesn’t mean that that is the only method of increasing online interaction. A study showed that the personalities that people find the best on social media are “Honest”, and “Friendly”. The most important part of online image management is to ensure that your company remains engaged with your online community and that the content you create is of a consistent quality of work.

In conclusion, at Guaranteed Removals we know that the importance of maintaining a positive online image cannot be overstated. For many people, it is the first line of contact a potential customer or client will make with the company and if that interaction is negative, the sale could be over before it even began. By building positive online image, not only do you help to combat any potential negatives you currently have but future proof yourself by building up a bank of goodwill that will help to mitigate future issues.

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